About Us

Mine Not Yours is an all-women run lifestyle loungewear brand that launched in 2019, inspired by the idea of looking cute and chic while feeling cozy, cute, and chic. The brand is here to spread the message that what’s mine is not yours without permission! Everything from the insanely soft handpicked fabric selections to the cut and sew, is made with love in the heart of Los Angeles, California. Join the movement and come get “shmumfy!”

Niece and Aunt team, Jordan Willner and Debbie Rosove are the brains behind the brand Mine Not Yours, an LA based (and LA made) clothing line that’s purpose is to represent all things cozy and comfy. The clothing has been featured on Good Morning La La Land and NBC California Live. The brand is also aligned with multiple charities and organizations as part of their mission of “it’s mine but it feels good to share”.